Thursday, December 29, 2005

Guide To Self - radio at its most powerful - sponsor a road to happiness

Guide To Self Radio
Hosted by Dr. John Schinnerer

Sponsorship Opportunities

Guide To Self with Dr. John Schinnerer is talk radio at its most powerful – a show that takes the listener on a journey through the toughest questions life has to offer: What is my purpose in life? How do I improve my life? How can I be happy?

At the core, Guide To Self is about happiness. It is about discovering and overcoming the barriers to happiness. It is about loving of the challenges that life offers. It is about scientifically proven ways to increase the happiness of listeners. The show is about opening up pathways for people to achieve and sustain joy in the most direct and unimpeded manner. It’s about going from smart to happy. Guide To Self is a better way of life. Guide To Self provides listeners with ongoing coaching, opportunities for self-discovery, and scientifically tested exercises that have been proven to decrease depression while improving emotional well being, creating more happiness.

Difficulties are placed before us, not to stop us, but as an opportunity to develop our integrity, courage and understanding. Your happiness is not dependent upon external circumstances. Your happiness is not a result of buying a new car, getting married, or having a baby. Happiness is created by how we perceive the world around us. Happiness is the result of learning to challenge our negative interpretations of the world around us. Happiness is a learnable skill.

Guide To Self airs live weekdays from 5:00 – 5:30 pm on KDIA 1640 AM in the San Francisco Bay Area. Repeats are aired weekdays from 2:00 – 2:30 pm.

Listen in today for a highly unique program that delivers one of life’s most powerful messages…you are in charge of your own happiness.

Listener Profile

• 8.5 million potential listeners
• Daily ½ hour radio program
• Monday - Friday at 5:00 PM (Drive time)
• KDIA 1640 AM
• Live Stream
• Listen on-demand
• Podcast
• Audioblog

Radio advertising opportunities are all around us. Yet, not every advertising opportunity is so compelling and powerful. There are a few key elements that drive true value; compelling delivery of a poignant, life altering message to a hard-to-reach audience segment, and a well thought out and creative context for your message.

If your target audience includes an audience that is:

• Highly educated
• Affluent
• Financially motivated
• Socially concerned
• Environmentally conscious
• Driven by quality of life issues

Then Guide To Self presents the perfect opportunity for your message. The show’s host, Dr. John Schinnerer, a psychologist with a doctorate from U.C. Berkeley, resonates with listeners on an emotional level. And as any salesperson with his or her salt knows, sales are driven by emotions. This is truly powerful marketing.


Charter Partner Plan

• 10-second Open Sponsor Announcement
• One 30-second commercial announcement per show
• 10-second Close Sponsor Announcement
• Tile Ad on website with link
• Podcast Sponsorship (2 10-second announcements and one 30-second commercial per show)
• Newsletter ad (email)
• Recognition at any speaking events

Guide To Self provides an highly valuable platform from which to share your vital messages. Listeners to our program generally fall in the LOHAS (Lifestyles of Health &
Sustainability marketing segment. Due to their demographics, this audience segment is highly sought after. LOHAS consumers put a premium on health, society, values-driven beliefs, and the environment. LOHAS consumers, approximately 25% of the U.S. population, are concerned about their own personal wellness as well as the health of their community and planet. LOHAS consumers incorporate their personal values and belief systems into their purchasing behavior. They are heavy users of organic food, natural personal care, hybrid cars, and other products that are healthier for themselves, society, and the environment. This passionate consumer segment is also an early adopter of new products, likely to influence others, and less price sensitive – thereby driving the growth of these (and many other) markets. It is our thorough understanding of this market segment that drives our value. With the right message, delivered thoughtfully, your marketing campaign will exceed expectations. Let our marketing and advertising specialist’s customize a plan to suit your needs.


The audience attracted by Guide To Self is highly sought after by any company seeking to deliver their marketing message to an reach affluent, educated audience receptive to new products and services.


The Guide To Self Market

• 72% prefer healthy eating
• 89% care about social issues
• 95% care about the environment
• Tend to be college graduates
• Enjoys nature & travel
• Very likely to influence others
• Prefer organic products
• Are typically socially responsible
• Tend to be less price sensitive
• Have higher incomes


John Schinnerer, Ph.D.
Dr. John Schinnerer graduated from U.C. Berkeley with his doctorate in psychology. He graduated Summa Cum Laude. He been a coach and counselor for over 12 years. His areas of expertise range from ADHD, depression and anxiety to moral development to family dynamics. He is a noted writer and speaker on topics such as emotional intelligence, optimizing brain functioning, and creating a healthy and functional workplace. Dr. Schinnerer has been on the path of self-discovery for the past 20 years. His passion is extending the point of intersection between spirituality, philosophy, and psychology. Dr. Schinnerer sits on the Leadership Council for The Wellness Community. He is a member of the American Psychological Association, Society for Human Resource Management, and the Society for Business Ethics.

Contact Dr. Schinnerer: (925) 944-3440.

Guide To Self(C) 2005.

Guide To Self radio host Dr. John Schinnerer has a revealing chat with Florida State Guggenheim Fellow professor and author of Why People Die By Suicide. Find out about Dr. Joiner's family experience with suicide that drove him to pursue studying suicide and depression. Discover the latest scientific findings about what drives suicidal behavior, what the top warning signs are to look for and most importantly, what to LIVE for.
Show aired on KDIA 1640 AM in the SF Bay Area on 12-28-05. www.
Duration:28 minutes, 45 seconds

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Friday, December 23, 2005

Spineless Single Adults (SSAs) That Can't Break Off a Relationship

Guide To Self radio host, Dr. John Schinnerer, speaks with SWF (single white female) looking for SWM. SWM must NOT be on the rebound or currently involved with another romantic interest.
Listen in as Dr. John talks about the high rate of adult singles who are addicted to relationships. They cannot seem to break off an old dying relationship before embarking on a new one. Needy? Spineless? Poor boundaries? All are possible. All are covered. Show originally aired on 12-21-05 on Guide To Self Radio on KDIA 1640 AM. Hosted by Dr. John Schinnerer.
Duration:29 minutes, 16 seconds

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Carl Davis Jr., President of International Christian Business Network and ED of Black Economic Council

An interview with Carl Davis Jr., a warrior for Christ and outstanding individual. Carl is the President of the Christian International Business Network and the Executive Director of the Black Economic Council. Carl was formerly a Financial Advisor for Morgan Stanley. Carl and Dr. John Schinnerer talk about Ministry in the Marketplace to 24/7 to CIBN. Show originally aired on 12-20-05 on Guide To Self Radio on KDIA 1640 AM. Hosted by Dr. John Schinnerer.

Duration:29 minutes, 16 seconds

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Wednesday, December 21, 2005

Guide To Self radio had the honor of interviewing Dr. Frank Mosca,
brilliant therapist, author, coach, and NYU professor, on the topics of:
What is positive psychology?
How you can learn to be happy.
The ABCs of finding happiness.
How do our beliefs influence our feelings?
And much more...

Originally aired on 12-20-05 on Guide To Self Radio on KDIA 1640 AM. Hosted by Dr. John

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Tuesday, December 20, 2005

The top indicator for success in managers and executives is emotional intelligence (EQ). EQ is a prerequisite for success in the workplace.
Not only that, EQ is necessary for a successful home life, marriage and spiritual life. Emotions are the primary driving force in our lives. They underlie every thought we have and every action we take. Emotional intelligence means that you are aware of what you are feeling WHEN you are feeling it. It means that you can manage those emotions so you aren't blowing up at the wrong people. It means you can read the emotional undercurrents of groups. And it means that you have the integrity and courage to manage your relationships in a healthy manner. Find out more as Dr. John Schinnerer discusses his interviews with some of the top VPs of Human Resources in the world. Guide To Self radio airs on KDIA 1640 AM in the sunny San Francisco Bay Area. More shows are available at
Dr. John is available at (925) 944-3440.

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Don Adams and Dr. John Schinnerer, host of Guide To Self radio, discuss Don's unique and proven proposal to reduce violence in Richmond.

Don Adams has worked in the field of building fragmented communities for over thirty years. Don has consulted with dozens of foundations and government agencies through out the United States and abroad. What’s more, he’s had success rebuilding communities shattered by blight, violence racism and cynicism. And now he has a proposal pending before the City Council for a cultural development planning project for Richmond. So, how do we heal the deep-seated, and longstanding pains
in Richmond? Listen in for part of the answer with Don Adams, a long-time healer of traumatized towns and shattered cities. Show aired on KDIA 1640 AM on 12/15/05. More shows available at

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Wednesday, December 14, 2005

Violence in Richmond: Richmond City Council Member Gayle McLaughlin

City Council Member Gayle McLaughlin joins Dr. John Schinnerer for a candid conversation about how to reduce the violence in Richmond. Near bankruptcy in 2004, Richmond is reeling from a dearth of job training programs, after school activities, mentoring programs and much more. How does the city find money to fund sorely needed programs? Should Chevron's utility tax exemption be repealed? Guide To Self
radio show aired on 12-14-05 on KDIA, 1640 AM San Francisco Bay Area.
Duration:27 minutes, 23 seconds

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Hear the latest on the four types of anger you must know, with Dr. John Schinnerer, host of Guide To Self radio.

Do you get irritated easily? Do others tell you to calm down? Are you quick tempered?

You may want to check this out. You can't control what you don't know. Dr. John shares the four types of anger in this provocative show - anger at self, anger at others, disappointment and constructive anger.

Guide To Self radio airs on KDIA 1640 AM in the beautiful San Francisco Bay Area. Call (925) 944-3440 or visit us at for more info.
Duration:26 minutes, 37 seconds

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Monday, December 12, 2005

Dr. John talks with Stu Zimmerman, author and host of Inside Wealth (on KNEW 910 AM Sundays at 8 am). A tremendous man who knows his values, lives them and takes risks to do what he believes is right. Faced with the death of his wife, Stu embarked on a search to answer the heavier questions in life: Who am I? What am I here for? What am I supposed to do with my life? Less emphasis on money and a more balanced approach to life. What a concept - he's actually happy! Aired on KDIA 1640 AM on Guide To Self radio with Dr. John Schinnerer.

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Sunday, December 11, 2005

Consider the possibility of sponsoring Guide To Self and Dr. John

This note is to those of you who are considering advertising to a potential audience of 8 million folks in the San Francisco Bay Area.

Guide To Self is a ½ hour radio show that is part coaching (positive counseling), part interview with leading authors, part concrete steps on ways to create your own happy and meaningful life.

Guide To Self is on Monday through Friday at 5 pm on 1640 AM. Past shows are now available for free at Apple’s iTunes store ( as well as on our blog ( and our website ( Actual listenership is in the thousands. That number will increase as soon as we pick up another station. .  We have hundred of requests for the show throughout the world each day. They are all subscribing, downloading and podcasting via the Web.

Simply consider the possibility that, as a sponsor, you get a ton of exposure: one-30 second spot per show, one 10 second mention each show (“Guide To Self is sponsored in part by your company name and they can be reached at 555-896-2030”), a link on the Guide To Self website, and weekly mention in the Guide To Self newsletter. What’s more, Guide To Self is going to run twice a day for the next two months. That means you’ll get a minimum of four impressions each day to your audience.

We already have interest from KFNX in Phoenix, Arizona. It is expected that once we have the expenses covered for the show in San Francisco that we will expand there next.

Please send or email me information on your company name, address, phone, website, price, and text describing the reading program. I’ll have my producer work up a spot for you. There is a one time $150 charge to produce the spot. If you have any questions, please feel free to call me at (925) 944-3440.

I hope it’s easier and cheaper than you thought! Truly, I think this is a positive message that can create some change for the better in the world. I am truly appreciative of your support.

I look forward to this being successful for all of us.

Warmest regards,

Dr. John
(925) 944-3440

Friday, December 09, 2005

The Five New Types of Forgiveness - And When is Enough Enough?

A genuine and poignant conversation between Katie and Dr. John Schinnerer, a psychologist out of UC Berkeley. How long is long enough to wait for your spouse to "change"? At what point do you forgive and move on with your life?

Is "should" implied in a statement such as, "It is my desire to be together with my husband." Yes it is. But until Katie gets past that unenforceable rule - trying to control her husband's destiny. Will she learn to let go to start living?

Find out about the FIVE different types of forgiving on this show.

Check it out. You know you want to!

Guide To Self radio is on KDIA 1640 AM every Mon - Friday at 5 pm. Dr. John can be reached for coaching at (925) 944-3440.

Bully Proof Your Child! Teach Your Children Assertiveness!

Do you know what to teach your child so he or she is safe from bullies? What do you say to your children if they are already BEING bullied?

Bullying has a long-term impact on children's development. Find out how to put reduce your child's risk of being intimidated now.

Amy joins Dr. John for a lively discussion about the best ways to bully proof your students and children. The top ways to prevent your child from being a victim. Dr. John Schinnerer, a UC Berkeley psychologist, reviews the latest in tips and tools to help you child become more assertive and less likely to become a victim!

Guide To Self Radio with Dr. John Schinnerer can be heard on KDIA 1640 AM. Dr. John is available for consultation, keynote speaking gigs and coaching at 925-944-3440.

Thursday, December 08, 2005

What is it to be "happy?" How important is happiness?

The goal of human existence is to learn how to be happy. We are supposed to be happy. I believe God wants us to be happy. So, if happiness is so important, what things can we do to increase the amount of time we FEEL happy? Listen in for ideas and exercises to increase your hapiness, joy and meaning through positive psychology. Best of all, it's all based on scientific, peer reviewed, published studies.

This stuff is revolutionary.

The most recent scientific research clearly shows that we have a strong say in how we feel, no matter what is going on around us. Sit back and take a listen as Dr. John Schinnerer goes over the newest ideas on how to feel happier more of the time. Guide To Self radio show aired on 12-7-05 on KDIA, 1640 AM San Francisco Bay Area.

Wednesday, December 07, 2005

Right Attitudes For More Joy During the Holidays

Right Attitudes
Part of discovering true happiness is finding the right ways to look at the world and the people around you. And science is uncovering data that shows that certain attitudes are healthy for us to adopt. The right attitude or belief can help our heart, our lungs and our immune system. The right attitude can reduce stress, relieve anger, and help you be more creative.
If you doubt what I’m saying, which is normal, try them out for yourself. I’ll share some attitudes with you. Try them on for a few days and see how they work for you.  
Now, when you come right down to it, the secret of having it all, is loving it all. Unconditional love is the intentional choice to look for the best in other people, to give them the benefit of the doubt, to extend your hand first by offering to help. People don’t care how much you know, until they know how much you care. By noticing the beautiful, thoughtful little things that surround you everyday, you can lift up yourself as well as other people around you. You have to slow down to look for beauty, otherwise you miss it. You find what you look for. And the more beauty you notice, the more you open up, and the more love you will feel.
     So here are some attitudes that will help you to create more happiness in your life:
     Believe in a loving and compassionate God
Believe that you are an individual worthy of love and happiness (and all of us are).
Find ways to remain humble and down to earth.
Positive emotions are created as you learn to be grateful for all that you have right down to your ability to walk, breathe, feel and think.
     Behave in an ethical manner so you need to know WHAT your values are
     Take care of your physical body
     Think positively
     Surround yourself with positive, nonjudgmental people
     Re-interpret your past with meaning
     Discover and enjoy the present moment
     Learn to be optimistic about the future
Encourage your sense of humor. Life is funny by nature. Let it amuse you rather than irritate you.
So during these trying times of the holiday season, practice adopting the right attitudes, the attitudes that will lead you to more joy and more holiday spirit.
All my love,

Dr. John

Do you shudder at the thought of family get togethers? Do you panic at the thought of holiday shopping? How can you possibly keep your spirits up during this most stressful time of the year? Happy Holidays? Not for most of us. For most of us, the holidays are a knotted ball of stress, sorrow and exhaustion.

Now there is hope! Join Dr. John Schinnerer, host of Guide To Self Radio, to learn about the top 10 ways to beat back the holiday blues. Originally aired on KDIA 1640 AM in the SF Bay Area. Website is
Dr. John may be reached for consult, coaching or keynotes at (925) 944-3440.
Duration: 26 minutes, 19 seconds
Date Last Updated: Dec 07, 2005 12:03:16
File Size: 12.04 MB

Monday, December 05, 2005

Guide To Self radio, optimistic positive talk radio, with your host Dr. John Schinnerer. KDIA 1640 AM in the SF Bay Area. Monday through Friday at 5 pm. (925) 944-3440.

Saturday, December 03, 2005

Forgiveness as a way of life and a way to let go of your past pain

Forgiveness as a way
to let go of the pain from your past
By Dr. John Schinnerer
(925) 944-3440

Each one of us has an emotional gas tank inside us. Inside most of us, our emotional gas tanks are filled with anger, sadness and fear, or negative emotions. Negative emotions build up over time. They accumulate.
As an example, take anger. Anger is difficult to control yet it is predictable. It begins like a single drop of water. At first, it’s merely irritating. No big deal, just aggravating. Slowly, gradually, over time, anger accumulates. Some bonehead zips into the parking space for which you were patiently waiting. A guy in a hurry cuts you off on the freeway. Your boss is mistakenly upset with you because of a error a coworker made. The waitress takes forever to get your order and you are running late. When you finally arrive home, exhausted, your children are boisterous and energetic. Tiny drops of water slowly filling up your emotional gas tank. Drip. Drop. Drip. Drop. And when you gather together enough of these little drops of annoyance, you have unknowingly filled your tank with rage and anger. You are now jump to judgment. You are fast to fury. You instantly become irritated. Over time, over years and years of this pattern, you learn to trust no one. You learn to be expect the worst from people. You build a wall to shield you from more pain. And the quality of your life gradually becomes miserable. It’s insidious. Without awareness, you become an emotional time bomb that explodes under any additional difficulties.
There is a better way to live. It requires learning the human strength of forgiveness.  Forgiveness takes some awareness and practice, but it can be learned.
All you have to do is learn how to dump out your emotional gas tank. Turn it upside down and release every last bit of negative emotions – anger, fear, disappointment and sadness. Once you’ve emptied your tank, you have the option of filling it up with what you choose – love, joy, peace and patience.
The problem is that no one ever taught you HOW to empty out your gas tank of these destructive emotions. Once you learn how to dump out all that rage and pain, then you have a choice. Then you will have a life of which you can be proud.
The problem is that life is flawed. There is nothing permanent in life. Eventually, everything we love will wither and die. One of the few certainties in life is that, at some point, everyone feels heartbroken, let down, betrayed, or disappointed. That is the price we must pay to live life.  And it’s normal to feel anger, sorrow and fear as a result of terrible events such as homicide, rape or assault. The key is to learn how to get unstuck from those feelings. The less time you spend wallowing in your destructive emotions, the better your quality of life will be.
Why would you want to forgive?
We have a lifetime of experience holding on to our hurt. However, no one has ever taught us HOW to release the pain. Research has shown that it is bad for our bodies when we dwell on negative feelings. Yet most of us don’t know any other way.
Studies show that people with higher levels of anger, fear and depression have more health problems, are more stressed, are at a higher risk of heart disease, have a higher incidence of cancer, are less hopeful and have fewer quality relationships. Negative emotions eat away at the inside of your arteries, are bad for your heart and kill your brain cells. They raise your blood pressure, make your muscles tense and cause more cortisol, the stress chemical, to be released into your body.  
Now you know why you want to get rid of those negative, destructive emotions you’ve been sitting on for decades. Let’s look at what forgiveness is and how to start to learn to forgive.
What is forgiveness?
Learning how to forgive takes some practice. It takes a little open-mindedness. However, it works and it is tremendously powerful. Forgiveness is not for wimps. Forgiveness is not an act of weakness. Forgiving does NOT mean that you approve of the act which broke your heart.
Forgiveness is a human strength. Forgiveness is the feeling of peace that you have in the present moment when you learn to stop dwelling on past hurts, betrayals and tragedies. Forgiveness is done to help YOU out, NOT the offender. Forgiveness is way to reclaim your power and control over your life.
Forgiveness does not mean that you condone of or approve of the wrongdoings that hurt you. You don’t need to be face-to-face with the offender in order to forgive. You can do it all by yourself.  
There are at least three kinds of forgiveness.
3 types of forgiveness
1. Forgiveness of others which we extend to others and receive ourselves. This allows us to release our anger, disappointment and sorrow.
2. Forgiveness of self which allows us to release our need to be perfect, our guilt and our shame
3. Forgiveness of God which allows us to let go of the idea that life should be fair and
  1. You forgiving God – Recognize and release any anger you may have at God and understand that life isn’t prefect

  2. God forgiving you – Allows you a new start by letting go of your mistakes so you can stay in the present moment rather than fretting over the past or worrying about the future.
How do you forgive?
Forgiveness begins with the realization that you are in control over how you feel. You have a choice as to whether or not you want to hold on to the anger you feel – anger at those who have wronged you, anger at God, anger at your self, anger at your parents, anger at everybody. Forgiveness is a learnable skill just like learning to swim.
The beliefs that you hold about forgiveness open or close possibilities for you. These beliefs determine your willingness to forgive. As a result, your beliefs about forgiveness dramatically influence how happy you are.
One of the ways that I learned to forgive came with the realization that I only harm myself when I hold on to my anger.  It does nothing to get back or to punish the trespasser. Many times the person who wronged you doesn’t even know you are angry. So your anger has no effect on them.
Also, forgiveness shatters the illusion that you are a victim of your past traumas or mistakes. You are not a victim of your past. You are a survivor. You are the hero of your own story. The past is the past. You cannot change it. The best you can do is to learn new ways of being in the present moment.
Forgiveness is a way out of your prison of pain. Forgiveness is a show of inner strength, NOT weakness. Forgiveness is a sign that you are able to rise above that which life has thrown your way. Forgiveness indicates to others that you have the power to overcome tragedy.

Getting to Forgiveness
     Normally, when someone has wronged us, we create mental stories about the injustice done to us. Then we rehearse it over and over again. Many of us get stuck and have a hard time turning the page in our mind.
There are usually three parts to these stories, or grievances:

     1. We take the offense too personally (when in fact it usually has little to do with us).
     2. We blame the offender for your emotions surrounding the episode.
     3. We create a grievance story and dwell on it.
By following these three steps, you can virtually guarantee a drop in life satisfaction, a decline in mood, and greater stress.

     Rather than take these three steps, here are three new steps you can learn. The goal is to replace the steps above with the new steps below. As you practice, forgiveness becomes easier and easier.

Three necessities to be able to forgive
  1. Know HOW you feel – Know specifically what emotions you are feeling. Most times in tragic situations, a grieving process takes place. Grieving usually involves anger, disappointment (a combination of anger and sadness), sorrow, and shock.

  2. Know WHAT was wrong – Know specifically which behaviors were hurtful or which words caused pain.

  3. Tell 1-3 trusted friends what happened – Share your newly recreated story with some trusted friends.

Much more to come later!

God Bless!

Dr. John

Friday, December 02, 2005

Dr. John Schinnerer chats with the talented and insightful Hayley DiMarco, author of several books including Mean Girls All Grown Up, Dateable, and Marriable. Fascinating insight into the mean side of young girls, adolescents and women. Guide To Self Radio is on KDIA 1640 AM Monday - Friday at 5 pm. You can reach Dr. John at or by phone at (925) 944-3440.

Thursday, December 01, 2005

36 homicides. By November 30th. A city of 103,000 people. 6 times the
national rate of homicide. Richmond, CA.

Recent research indicates that half of the children that grow up in a town such as Richmond will develop a new and severe form of Post-Traumatic Stress Disorder (PTSD). They are afraid of the slightest noise, devoid of hope, and hypervigilant. Listen in as Dr. John Schinnerer suggests that part of the solution to heal the city lies on an emotional level - rage, hatred, anger, sorrow, fear. The answer lies in spreading the word about the beneficial human strength - forgiveness. KDIA 1640 AM. Guide To Self. (925)