Thursday, December 29, 2005

Guide To Self - radio at its most powerful - sponsor a road to happiness

Guide To Self Radio
Hosted by Dr. John Schinnerer

Sponsorship Opportunities

Guide To Self with Dr. John Schinnerer is talk radio at its most powerful – a show that takes the listener on a journey through the toughest questions life has to offer: What is my purpose in life? How do I improve my life? How can I be happy?

At the core, Guide To Self is about happiness. It is about discovering and overcoming the barriers to happiness. It is about loving of the challenges that life offers. It is about scientifically proven ways to increase the happiness of listeners. The show is about opening up pathways for people to achieve and sustain joy in the most direct and unimpeded manner. It’s about going from smart to happy. Guide To Self is a better way of life. Guide To Self provides listeners with ongoing coaching, opportunities for self-discovery, and scientifically tested exercises that have been proven to decrease depression while improving emotional well being, creating more happiness.

Difficulties are placed before us, not to stop us, but as an opportunity to develop our integrity, courage and understanding. Your happiness is not dependent upon external circumstances. Your happiness is not a result of buying a new car, getting married, or having a baby. Happiness is created by how we perceive the world around us. Happiness is the result of learning to challenge our negative interpretations of the world around us. Happiness is a learnable skill.

Guide To Self airs live weekdays from 5:00 – 5:30 pm on KDIA 1640 AM in the San Francisco Bay Area. Repeats are aired weekdays from 2:00 – 2:30 pm.

Listen in today for a highly unique program that delivers one of life’s most powerful messages…you are in charge of your own happiness.

Listener Profile

• 8.5 million potential listeners
• Daily ½ hour radio program
• Monday - Friday at 5:00 PM (Drive time)
• KDIA 1640 AM
• Live Stream
• Listen on-demand
• Podcast
• Audioblog

Radio advertising opportunities are all around us. Yet, not every advertising opportunity is so compelling and powerful. There are a few key elements that drive true value; compelling delivery of a poignant, life altering message to a hard-to-reach audience segment, and a well thought out and creative context for your message.

If your target audience includes an audience that is:

• Highly educated
• Affluent
• Financially motivated
• Socially concerned
• Environmentally conscious
• Driven by quality of life issues

Then Guide To Self presents the perfect opportunity for your message. The show’s host, Dr. John Schinnerer, a psychologist with a doctorate from U.C. Berkeley, resonates with listeners on an emotional level. And as any salesperson with his or her salt knows, sales are driven by emotions. This is truly powerful marketing.


Charter Partner Plan

• 10-second Open Sponsor Announcement
• One 30-second commercial announcement per show
• 10-second Close Sponsor Announcement
• Tile Ad on website with link
• Podcast Sponsorship (2 10-second announcements and one 30-second commercial per show)
• Newsletter ad (email)
• Recognition at any speaking events

Guide To Self provides an highly valuable platform from which to share your vital messages. Listeners to our program generally fall in the LOHAS (Lifestyles of Health &
Sustainability marketing segment. Due to their demographics, this audience segment is highly sought after. LOHAS consumers put a premium on health, society, values-driven beliefs, and the environment. LOHAS consumers, approximately 25% of the U.S. population, are concerned about their own personal wellness as well as the health of their community and planet. LOHAS consumers incorporate their personal values and belief systems into their purchasing behavior. They are heavy users of organic food, natural personal care, hybrid cars, and other products that are healthier for themselves, society, and the environment. This passionate consumer segment is also an early adopter of new products, likely to influence others, and less price sensitive – thereby driving the growth of these (and many other) markets. It is our thorough understanding of this market segment that drives our value. With the right message, delivered thoughtfully, your marketing campaign will exceed expectations. Let our marketing and advertising specialist’s customize a plan to suit your needs.


The audience attracted by Guide To Self is highly sought after by any company seeking to deliver their marketing message to an reach affluent, educated audience receptive to new products and services.


The Guide To Self Market

• 72% prefer healthy eating
• 89% care about social issues
• 95% care about the environment
• Tend to be college graduates
• Enjoys nature & travel
• Very likely to influence others
• Prefer organic products
• Are typically socially responsible
• Tend to be less price sensitive
• Have higher incomes


John Schinnerer, Ph.D.
Dr. John Schinnerer graduated from U.C. Berkeley with his doctorate in psychology. He graduated Summa Cum Laude. He been a coach and counselor for over 12 years. His areas of expertise range from ADHD, depression and anxiety to moral development to family dynamics. He is a noted writer and speaker on topics such as emotional intelligence, optimizing brain functioning, and creating a healthy and functional workplace. Dr. Schinnerer has been on the path of self-discovery for the past 20 years. His passion is extending the point of intersection between spirituality, philosophy, and psychology. Dr. Schinnerer sits on the Leadership Council for The Wellness Community. He is a member of the American Psychological Association, Society for Human Resource Management, and the Society for Business Ethics.

Contact Dr. Schinnerer: (925) 944-3440.

Guide To Self(C) 2005.


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